Digital Darts: Hreflang Tags

The hreflang tag tells search engines like Google what version of the page from what store, to serve users. The tag also prevents duplicate content. Organic conversion rates may increase as visitors are served the correct store for their region and language in search results. If you've previously used a universal language in your URLs across stores to deal with hreflang tags, you can then catapult SEO and improve user experience by configuring URL handles in the same language as the store.